Hacker Connect January 16 in New York
An event for and by the real estate tech community

(This is Part 2 of a two-part series. Read Part 1.) Will you be swept away by the coming riptides of change? Or will you successfully navigate the onslaught on your lead generation and emerge victorious? Last week's article looked at the lead-generation battle among the titans of the industry. The question is how can broker-owners and single agents generate their own leads without relying on their company or on a so-called "intermediary" to do the job for them? The answer is to embrace the latest round of new technology. Blogging and Social Networking No matter which lead-generation engine you choose, none provides the personal touch that a blog can provide. People crave personal connection. This is part of the reason that social networking sites such as MySpace.com are so popu...