Consumer trust and sentiment towards various home-loan options is waning amidst the collapse of some major subprime mortgage lenders and an overall housing downturn. A new poll of consumers shows that many have questioned the credibility of current marketing and advertising messages for mortgage products, which isn't much of a surprise given the negativity surrounding the subprime market. Sixty-six percent of respondents in a Harris Interactive poll released today said they view the advertising and marketing of mortgage products as not credible, while 34 percent took the opposite view. Twenty-two percent reported that they view the advertising and marketing of these products as "not at all credible." When probed further about their perceptions of the financial institutions that ...
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