Reply.com, a company that offers real estate and automotive online marketing services and consumer-facing tools, on Tuesday announced that it has secured $4.5 million in financing from ATEL Ventures Inc. Reply offers free home valuations for consumers, as well as property-search and neighborhood research tools. The company also has a lead-generation program for real estate agents. In August 2005, Reply.com announced that it received $17 million in financing, led by BA Venture Partners. Orix Venture Finance and private investors also contributed to the financing round. And in April, Reply announced a $6 million Series B financing round led by Outlook Ventures, with contributions from Scale Venture Partners (formerly BA Venture Partners) and board member Debi Coleman, former chief financial ...
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