Industry News

Zillow inks listings deal with ERA

Brokerage company to feed 80,000 property listings to real estate Web site

Real estate Web site Zillow has inked its first agreement for a bulk load of property listings with a prominent real estate brokerage company. Zillow today announced an agreement with ERA Franchise Systems LLC in which the brokerage company will feed about 80,000 property listings onto each day. The deal gives ERA's property listings free exposure to Zillow's consumer base, while beefing up the number of for-sale listings displayed at Zillow. attracts about 4 million people each month. According to a Wednesday count at, the site has more than 237,000 for-sale listings, while about 89,000 properties at the site carry a "Make Me Move" price set by owners. Value estimates, dubbed "Zestimates," are available for 70 million homes. Today's ERA deal is the first official listings agreement announcement from Zillow. So far, the site has attracted listings individually from consumers and real estate agents who can log on and mark a property "for ...