Editor's note: In part two of a three-part series on "accidental landlords," Inman News looks at the most challenging decision involved in marketing a rental -- establishing the asking rent. The "ghost market" for homes and condos complicates the process. Part 1 looked at the factors to consider before pulling a for sale property off the market to rent, and whether to hire a property management company to handle the details. Whether it's the property owner, a Realtor or a property management company calling the shots, the most crucial decision in marketing a rental property could be determining the rent. No matter how many people see a rental listing -- and no matter how well that listing shows off a property's best features -- all other things being equal, renters are...
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