Industry News

Trulia, Zillow, Yahoo! pioneer listings data standard

Brokers can send same feed to many Web sites

Nearly a dozen Web sites that aggregate for-sale real estate listings -- including Trulia, Zillow and Yahoo! Real Estate -- have agreed to adopt common data standards that will make it possible for brokers to send a single listings feed to multiple Web sites. The companies partnering to develop the new data standard, which will be based on the XML format and launched later this year, are working with the Real Estate Standards Organization to make sure it is compatible with the existing Real Estate Transaction Standard (RETS). The standardized data format will include price, square feet, bedrooms, bathrooms and additional descriptions of each listing., Homescape, Oodle, Point2 Technologies,, and vFlyer are also adopting the standardized feed format, which is open to "anybody else who wants to join us," Zillow spokeswoman Amanda Hoffman said. "It's a statement to the community -- we want to make it easier for you to get your listings in fro...