Industry NewsTechnology

Live chat software launches in real estate

Interactive technology aims to boost online lead conversion for brokers

In today's tough real estate market, brokers are looking for all sorts of ways to connect with consumers -- especially online -- and an interactive software company is offering technology that aims to do just that. WebsiteAlive, a provider of live chat software, has created a version of its platform for real estate sites and is partnering with to offer it to real estate companies. Brokers interested in licensing the software can do so via is a consortium of luxury residential real estate brokers who represent about 1,800 brands and 200,000 agents. Live chat software is touted as a sales tool that can help close more sales and convert more browsers into buyers. The real estate industry has suffered a bad reputation for not answering online inquiries fast enough -- with some industry statistics pointing to a more than 24-hour average response time. Scott Rudolph, director of business development for LuxuryR...