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HomeGain creates blog network for agents

Platform aims to connect real estate pros with buyers, sellers

HomeGain, an online real estate marketing company, today announced the creation of a blogging network for its real estate agent customers. The company is offering blogs to real estate agents that use its Source4Sellers marketing system. Source4Sellers is a lead-generation tool that allows agents to post profiles and contact information that can be viewed by consumers who use the site's automated home-value tool. "Normally HomeGain is viewed as selling leads," said Louis Cammarosano, HomeGain general manager. "The agent now is going to get all of the traffic that comes to the home values (pages)." Agents' profiles are displayed based on the area in which users are searching for home values, and consumers have the option to contact agents directly from the home values pages. HomeGain's blogging network joins the list: ActiveRain, Point2, Realtor.com and RealTown are among the sites that offer industry-focused blog networks. And sites like Trulia and Zillow a...

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