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Real estate brokerage company Web site ZipRealty.com and apartment portal Rent.com were the two sites to move up ranks in the top-five most-visited industry Web sites in April, metrics company Hitwise reported Tuesday.

ZipRealty improved its ranking to fourth from fifth in March, while Rent.com also moved up a spot to fifth from the previous month.

The other three in the top-five most-visited real estate sites remained unchanged in April: Realtor.com topped the list with a 4.59 percent market share of visits; brokerage company RE/MAX’s remax.com Web site came in second with 2.65 percent market share; and Yahoo’s realestate.yahoo.com site came in third with 2.48 percent market share of traffic.

ZipRealty’s market share of traffic was 2.3 percent, and Rent.com’s share was 2.2 percent.

Zillow slipped out of the top five into number six with 2.11 percent market share of traffic, according to Hitwise.

Brokerage company Coldwell Banker’s coldwellbanker.com made a noticeable leap from 18th place in March to eighth place in April, with 1.8 percent market share of traffic.

Also in April’s top-10 most-visited real estate sites were Homegain.com, which remained in the seventh ranking with 1.93 percent share of traffic; ServiceMagic.com, which moved up to ninth from 10th ranking and received 1.77 percent market share of traffic; and Apartments.com, which slipped from ninth to 10th place and had 1.7 percent market share of traffic.

The top-five real estate search terms reported by Hitwise in April were: "realtor.com," "remax," "real estate," "zillow.com," and "apartments."

Some notable "fast-moving" Web sites within the category were Roopdoran.com, a site that offers information on real estate investing; IllinoisRealEstate.com, a site focused on Illinois markets; Number1Expert.com, a portal featuring listings throughout the U.S.; AmericanTowns.trulia.com, a Trulia-powered site; and OpenHouse.com, which features property and open house information.

The top-10 real estate category Web sites attracted about 23.5 percent of all visits to the category in April, Hitwise reported, while the top-20 sites received 36 percent of visits and the top-100 sites received 66 percent of visits.

Visitors spent an average 11 minutes and 32 seconds at real estate category Web sites in April, Hitwise reported, compared with 11 minutes and 47 seconds in March.

Hitwise Real Estate Web Site Report, April 2008

Rank

Web site

Market share

1

Realtor.com

4.59%

2

Remax.com

2.65%

3

Realestate.yahoo.com

2.48%

4

Ziprealty.com

2.3%

5

Rent.com

2.2%

6

Zillow.com

2.11%

7

Homegain.com

1.93%

8

Coldwellbanker.com

1.8%

9

Servicemagic.com

1.77%

10

Apartments.com

1.7%

11

Trulia.com

1.56%

12

Hud.gov

1.46%

13

Realtytrac.com

1.41%

14

Century21.com

1.38%

15

Move.com

1.29%

16

Visualtour.com

1.19%

17

Homes.com

1.17%

18

Realestate.msn.com

1.02%

19

Forrent.com

0.98%

20

Hudforeclosed.com

0.96%

Source: Hitwise


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