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Part 3: Agent's guide to online success

(This is Part 3 of a three-part series. Read Part 1, "Specialization's the name of the game," and Part 2, "Attract attention, attract business." ) Do you know the secrets of motivating people to visit your Web site and to give you their contact information? If not, today's article reveals the steps that you need to take to make your Web site generate more closed transactions for your business. Before attempting to drive traffic to your Web site, you must have a very specific market niche that you serve; you must provide your Web visitor with a "wow!" experience that makes the visitor feel that "this site is perfect for me"; and you must have a conversational tone that makes your site about your Web visitor, not about you. Real estate professionals are increasingly spending more of their marketing dollars online and less on print. To achieve the maximum return on your marketing dollar, you must integrate your print marketing with you...

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