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Coldwell Banker puts property listings on wheels

Internet-connected GPS to feature franchise network's data feed

Coldwell Banker is putting its property listings on wheels through a partnership with a company that sells Internet-connected GPS devices. Users of Dash Express, which accesses the Internet through both cellular networks and wi-fi radios, can view updated for-sale property listings using the device and get driving directions to the homes. Coldwell Banker is now the exclusive real estate listings source to Sunnyvale, Calif.-based Dash Navigation, the maker of Dash Express. "Mobile devices continue to be an evolving medium with great application to the home buying and selling process," said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC, in a statement. "Consumers also want real-time real estate information when they're on the road, and the in-car experience is a natural progression to deliver content with the broad adoption of GPS usage." The property information feed allows consumers to search for nearby Coldwell ...

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