Nicole Nicolay, co-founder of Effektive Solutions, a real estate technology and marketing company, was raised in a family of Realtors. She got her start in the real estate industry as a receptionist for a San Francisco Bay Area real estate brokerage company, where her father served as managing broker. Nicolay also is a contributor to MyTechOpinion, a real estate technology blog. She will speak at Real Estate Connect in San Francisco, July 23-25, 2008. Nicolay answered a set of questions posed by Inman News: What do you see happening in the real estate market in 2008? The need for agents to become more organized and craft a well-developed marketing plan to gain exposure for themselves and their listings. What advice do you have to help real estate agents and brokers get through th...
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