Century 21 Real Estate, a franchise brand of Realogy Corp., has modernized its corporate Web site to incorporate Web 2.0 property search tools such as interactive mapping with drawing tools to select search areas, slide shows and online video, and sliders that users can click and drag to set search parameters. The first major facelift for the site began last year, said Kevin Pollack, director of e-Commerce marketing for Century 21. At that time, the site "was in really bad shape," he said. "The code was beat up, the content was old and stale, usability was questionable. We quickly redesigned the existing content and code. That was a drastic improvement." Designers worked on a complete redesign in the months following, and the revamped site made its debut at the end of May, Pollack said. "We wanted to make the brand feel younger, a little more tech-savvy, a little more upscale ... compared to the old site," he said. "Everything is new,"...
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