Fred Light is a video producer with Nashua Video Tours in Nashua, N.H. He's been working with Realtors to produce video tours of property listings for several years, after working as a Web designer for agents. Light will speak at Real Estate Connect in San Francisco, July 23-25, 2008. He answered a set of questions posed by Inman News: What do you see happening in the real estate market in 2008? I think you're going to see a great deal of agents who got into the business when it was easy, getting out of the business altogether. I also think the use of the Internet as a marketing tool will become clearer to even more people, as they struggle to find business the old-fashioned way. What advice do you have to help real estate agents and brokers get through this market? You have to realize that the real estate business has changed dramatically in the past 10 years. Whether you agree with it or not, you must embrace the new technologies and availability of real estate informatio...
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