Industry NewsTechnology

Zillow rolls out new ad platform

Showcase Ads allow buys based on share of views
Published on Aug 13, 2008

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by CareyBot

Real estate valuation and marketing site has launched a new self-service ad platform that allows real estate agents and others to purchase shares ranging from 25 percent to 100 percent of the available ad views related to home searches to geographically target their campaigns within a given ZIP code.