Hacker Connect January 16 in New York
An event for and by the real estate tech community

Real estate valuation and marketing site Zillow.com has launched a new self-service ad platform that allows real estate agents and others to purchase shares ranging from 25 percent to 100 percent of the available ad views related to home searches to geographically target their campaigns within a given ZIP code. The launch of the platform, dubbed Showcase Ads, follows the launch of another geographically-targeted ad platform in June by real estate search site Trulia.com. That company's Trulia Pro platform (see Inman News article) offers ads for a lat fee ranging from $29-$39 per month that can be targeted at up to 20 geographic areas including neighborhoods, ZIP code areas and city areas. Zillow in April 2007 released its first self-service ad platform, EZ Ads, which allows custo...