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Zillow, newspapers create ad network

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Listings and valuation portal Zillow.com and a consortium of 11 newspaper publishers have forged an alliance allowing them to offer advertisers access to each other's audiences. The Zillow Advertising Network allows newspaper advertisers to reach Zillow's national audience of more than 5 million unique visitors per month, the companies said, while Zillow advertisers get access to local audiences through real estate sections of newspaper Web sites. A furniture store in San Francisco could target the 750,000 Zillow visitors who research San Francisco Bay Area homes each month on Zillow.com, for example, while simultaneously reaching the online audience of the San Francisco Chronicle. Advertisers can drill down even further with their ads on Zillow, targeting visits to specific ZIP codes, neighborhoods or individual homes. The network is an extension of a consortium Zillow formed in November with 282 newspapers to allow local real estate classified advertisers to also pu...