Industry NewsTechnology

Zillow, Trulia serve up targeted home ads

Real estate technology brief today announced that Century 21 is the first national brokerage to participate in its newly launched advertising platform that features local for-sale listings right on the home page. The Zillow home page features three graphical ad units at a time -- two sponsored by national brands and one sponsored by a regional brokerage. Because the ads are targeted to a user's most recent search (versus their geographic location), advertisers are able to target all buyers, including those who may be relocating or purchasing a second home. For a national or regional brokerage, this means exposure for their listings to the more than 8 million visits that come through the home page every month, the company said. On a similar note, next month Century 21 will start running advanced online advertising on The new campaign uses technology called Motif, which enables real-time streaming of home sales data to feed dynamically into the page as a di...