Industry News

Going beyond Post-it

Diary of a Real Estate Rookie
Published on Oct 6, 2008

I am trying SO HARD to be a grown-up, and the world just keeps socking me in the face. For one, I decide that 2009 would be the year that I start advertising. Since I've been making minimal money, I've been spending minimal money -- and what I've been doing so far is buying nice gifts and meals for my most intimate circle. That is appreciated but I want to do more, and I'm finally at the point where I'll be able to afford a little more spending. So here's the plan for the month: This month, I do nothing but come up with some CRM solutions and begin an ad campaign. CRM stands for "customer relations management," which is grown-up talk for "stop losing business cards and forgetting people's birthdays." If I put addresses in the computer all during November, fine. If my ads run in January, fine. But it really is time to stop running everything off the Post-its stuck on my computer (today, four) and doing things either instantly or never. I actually started w...

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