Industry NewsTechnology

Nine best brokerage sites?

Study evaluates 500 biggest broker Web sites

A newly published study identifies what its authors say are the nine best real estate brokerage Web sites. But the study is intended to spark a discussion about what makes a good Web site, not to be the last word on the subject. The study, released by 1000Watt Consulting and RealTrends, examined the Web sites of the 500 largest U.S. real estate brokerages, as identified by RealTrends. After spending two months evaluating the sites, the study's authors concluded that many brokers are "frozen in technology time while the Web progresses." "Too often we came across sites that were windblown shells of their late '90s glory," the study lamented. Some sites did not even provide easy access to listings or information on local neighborhoods. Most sites were launched in the late 1990s or early 2000s, and are tied to back-end systems that also manage brokerages' advertising, marketing and reporting functions, the study concluded. The legacy vendors that built the...

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