People seem to believe what they see on the Internet. In the Web 2.0, where everyone has a say, the Internet can work for us or against us. My sense is that in 2009 we will all need to make sure it is working for us and we will need to take charge of it.
When it comes to personal marketing, we are no longer in control of the message. Consumers can rate Realtors on Web sites and they don't even need to tell us who they are.