Better Homes and Gardens Real Estate LLC today announced the launch of Premier Selection, a brand extension that aims to connect real estate sales professionals with buyers and sellers of high-end properties. "We started with research to make sure that the brand would extend well to a more exclusive audience of home buyers and sellers -- and the results came back identifying a clear opportunity," said Camilla Sullivan, the company's senior vice president of marketing. "We are applying branding best practices to this extension, in order to create a synergy between our main brand and Premier Selection." To qualify for the Premier Selection program, a property will have to meet several criteria such as price and quality, according to a press statement. The Better ...
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