BrokerageIndustry News

Is competition-bashing fair game?

Perspective: Sherry Chris
Published on Feb 17, 2009

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by CareyBot

Throughout my career I have always prided myself in acknowledging the competition. After all, this is an industry where we coexist in a very unique way.

Through years spent recruiting agents and building teams I've found that agents are motivated and inspired by positive attributes, such as the strength of a company, its market share, the tools and training they will be exposed to, and most importantly the overall culture. I have never witnessed an agent lean toward an opportunity based solely on negative recruitment tactics that include exaggerating a competitor's weaknesses or criticizing their products or services.

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