Industry NewsNews Brief

Zap negativity, tap distribution

Part 2: Recipes for online success
Published on Apr 12, 2009

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by CareyBot

Need help building your online business? Check out what real estate's leading women had to share at the recent AFIRE (Awesome Females in Real Estate) conference in Savannah, Ga.

1. Distribution trumps destination
Jennifer Anderson of Point2Agent explained how "distribution trumps destination." In other words, it is more important to have your listings appear on multiple sites rather than two or three sites with high traffic. Since consumers search on multiple Web portals, it's imperative that your listings appear in as many places as possible

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