Hacker Connect January 16 in New York
An event for and by the real estate tech community

Market Leader, an online marketing company for real estate professionals, today announced a deal that will bring its lead generation and lead management system to brokerage company Realty Executives International. Realty Executives, which has about 800 franchise offices and 15,000 sales associates in 14 countries, will use Market Leader's (formerly House Values) Web-based RealtyGenerator platform. Brokers can generate leads directly on their local Web sites using the system, which also provides contact management tools for agents to reach out to prospective clients. Market Leader CEO Ian Morris, in a statement, described the partnership as a "first-of-its-kind initiative." The company purchased the RealtyGenerator technology in November 2007 for $10.2 million, and has s...