Better Homes and Gardens Real Estate LLC has relaunched its year-old consumer Web site, reducing the amount of space devoted to branding and raising the visibility of property search in order to drive more traffic to affiliates.

"Our old site used too much of the home page real estate for branding so consumers were very confused as to what they should do first on our site," Jason Steele, vice president of interactive marketing said in a blog post.

The relaunched site also highlights more than 40 videos, using a platform that affiliates can implement on their own sites "with two clicks," Steele said.

A more flexible content management system allows video and written content to be pulled from "Live" and "Learn" sections and highlighted on the home page.

Better Homes and Gardens Real Estate’s "Premier Selection" program, targeted at luxury homes, gets its own landing page that’s also built to be used by affiliates.

As part of the Web site relaunch, Better Homes and Gardens is providing support to affiliates, including a style guide, images, icons and Flash, allowing those who choose to replicate the new look, Steele said.


What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Real estate news and analysis that gives you the inside track. Subscribe to Inman Select for 50% off.SUBSCRIBE NOW×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription