BrokerageIndustry News

Survey: Consumers want added services

Agent performance matters most in satisfaction
Published on Jul 31, 2009

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by CareyBot

Satisfying home buyers and sellers in a tight market increasingly depends on the provision of additional services and products like mortgages, appraisals, inspections and home warranties, according to a study by J.D. Power and Associates.

For its 2009 Home Buyer/Seller Study, J.D. Power surveyed 2,801 people who bought or sold a home between April 2007 and June 2008, gauging customer satisfaction with seven of the largest real estate brokerage franchises.

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