BrokerageIndustry News

Survey: Consumers want added services

Agent performance matters most in satisfaction

Satisfying homebuyers and sellers in a tight market increasingly depends on the provision of additional services and products like mortgages, appraisals, inspections and home warranties, according to a study by J.D. Power and Associates.For its 2009 Home Buyer/Seller Study, J.D. Power surveyed 2,801 people who bought or sold a home between April 2007 and June 2008, gauging customer satisfaction with seven of the largest real estate brokerage franchises.Among homebuyers, Keller Williams ranked highest for a second consecutive year, with a score of 806 on a 1,000-point scale. Keller Williams was followed by Coldwell Banker (801), RE/MAX (798), Century 21 (795), Prudential (781), ERA (744) and GMAC (731). The average score in the category was 791.Coldwell Banker ranked highest among sellers, with a score of 815, followed by Keller Williams (801), RE/MAX (784), Century 21 (770) and Prudential (753). The average score in the category was 786.As was the case last year (the first year for the...

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