Industry NewsTechnology

Estately: We’re in the black

CEO details cost-cutting, revenue-boosting measures
Published on Oct 26, 2009

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by CareyBot

Estately Inc., a Seattle-based real estate brokerage company that works on a referral basis, says it reached profitability in the third quarter.

Company founder and CEO Galen Ward said in a blog post that the company achieved the milestone by slowing down its expansion into new markets, freezing new technology purchases, boosting conversion rates, and shipping two "white label" products, or unbranded versions of Estately.

Until recently, Ward said, "we considered white labeling to be a potentially fatal distraction." But he had a change of heart after talking to the founder of another company, NetConversions, that got through the dot-com crash by doing side projects ...

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