Industry News

3 ways to find your niche

Motivation, market trends key to agent success
Published on Mar 18, 2010

An important trend for 2010 is hyperlocalism. This means concentrating your marketing efforts on a narrow market segment or niche. The question is: Which niche is right for you? Even though technology is changing at a rapid rate, this simple fact remains the same: Your business is most likely to succeed when you carve out a specific niche and become the expert in that niche. Specializing in a specific geographical area or creating a niche working with expired listings, first-time buyers or relocation clients has proven to be a viable path in achieving real estate success. On the other hand, agents sometimes decide to build their niche around a poor choice, such as "working with people who own dogs." No one is going to hire an agent just because he or she owns a dog. If you want to pick a great niche in which to specialize, here's how to do it. 1. Build your business on your strengths. Joeann Fossland has a great tag line for her real estate coaching business: ...

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