Hacker Connect January 16 in New York
An event for and by the real estate tech community

The potential for Flowtown.com to be used poorly is huge.

It has automated "engagement" tools. It scoops up all sorts of social media connections. It’s probably a stalker’s dream come true.

I’m going to talk about this tool anyway, though, because I’m going to trust that you aren’t going to use it to drive your personal brand into the dirt.

Repeat after me: "I will continue to treat ‘leads’ like actual human beings, even if I start using Flowtown."

OK. We can continue now.

When someone indicates that he might want to do business with you and gives you an e-mail address, you’re likely to want to see what else you can find out about him.

You’re probably going to want to connect with the prospective client on Facebook, LinkedIn, Twitter or whatever other social media tools you can — even though connecting with that individual in those networks isn’t as good as actually getting to meet the person face to face.

You’ll likely want to build a social media profile. That’s the heart of what Flowtown does.

Here’s the process outline:

  • Gather some e-mail addresses.
  • Import those e-mail addresses into Flowtown, either one at a time or by connecting Gmail, MailChimp (a popular e-mail newsletter management service), or uploading a CSV file.
  • Assign your e-mails to different groups (the defaults include influencers, customers, leads and others — probably a good start but you can add more if you like).
  • Click continue.

After Flowtown chews on these e-mail addresses for awhile, it generates a profile page for each contact. The profile includes work information (pulled from LinkedIn), age demographic information, gender, and all the social media profiles it can find. …CONTINUED