Industry NewsNews Brief

Trulia debuts rental search

Site offers 'smart' search, millions of listings
Published on Apr 7, 2010

Real estate search and marketing company Trulia.com has launched a comprehensive rental properties search. With a significant number of consumers losing their homes and others debating whether to buy or rent, the site's rental search offers a variety of information to help consumers make that choice and live in a home that fulfills the varying requirements of their individual lifestyle. "There are 6.7 million people on Trulia and we know that some percentage of them are also looking to rent. We're taking the best of the Trulia (for-sale home) search experience and bringing it over to rentals," said Heather Fernandez, the company's vice president of marketing. In a recent internal study, the company found that 30 percent of about 600 prospective homebuyers are also considering renting and "need more tools to make better decisions," the company said. In another recent survey performed by Harris Interactive for the company, 60 percent of about 1,000 surveyed adults...

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