Industry NewsNews Brief

NYC broker embraces ‘mobile tagging’

Bar codes in print ads take smartphone users to website
Published on May 27, 2010

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by CareyBot

A New York City broker is incorporating scannable quick-response bar codes in her print ads, allowing would-be buyers to use camera-equipped, Web-enabled smartphones to click on the codes and be taken to a landing page on the broker's website.

Broker Toni Haber plans to put the "QR codes" on t-shirts and hats to market her properties to vacationers in the Hamptons this summer, BrickUnderground reports.

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