Industry NewsNews Brief

ColdwellBanker.com redesign exits beta

Site incorporates keyword and photo-based searches
Published on Jun 24, 2010

Coldwell Banker Real Estate LLC has relaunched its property search site, ColdwellBanker.com, to give consumers more ways to define what they're looking for in a home and anticipate what properties they'll be interested in.The redesigned site, which has been in beta testing since December 2009, automatically identifies the user's location and offers up properties for sale in the area, suggesting additional homes of interest based on those consumers have marked as preferred.The site's keyword-search function allows users to conduct "long tail" searches based on home attributes like "terrace" or "mountain view."In a radical departure from other property listing sites, Coldwell Banker also offers a "BlueScape" search process that attempts to divine users' house preferences by asking them to rate abstract images such as a life preserver floating in a swimming pool, shelves of books in a library, and a man standing next to a stream holding a fly-fishin...

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