Hacker Connect January 16 in New York
An event for and by the real estate tech community

SAN FRANCISCO -- A WordPress site can function as an online hub for real estate professionals, rollling together content and customer relationship management systems, a blog, property search, an agent directory, and a database of market information, among other functions.But in order to mine that potential, agents and brokers will need both strategy and a bit of tech know-how, said speakers at the Real Estate Connect conference last week. The first question to ask yourself is: What content and aesthetics will draw your target audience to the site? Content strategy "Establish a voice: What makes you different, other than your listings, from everyone else in your market? What makes you you and why should I buy from you as opposed to anyone else in your market?" said Chad Parizma...