Agents and brokers using social media to grow their business are taking notice of Facebook’s deletion of a real estate broker’s referral network after the National Association of Realtors objected that it included the Realtor trademark in its domain name.

Although Facebook has reinstated the page with a new domain name, the incident not only demonstrates the importance of choosing a website address carefully, but of not becoming too dependent on any one social media site, the broker and other social media experts agree.

While NAR’s interest in the Facebook site seemed to surprise some, it was just the latest in a history of actions by the trade group spanning several decades to protect its legal rights to the Realtor trademark.

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