Have you ever tweeted something about a brand, a restaurant, a company and wondered, "Is anyone reading this?"
I know I have! I am always secretly waiting to be impressed by someone from "corporate" who sees my tweet about the bad service I had or my recent food craving. If this happened to me, I would be very impressed!
In fact, just recently, I praised my local mall, Stoneridge Mall in Pleasanton, Calif., for having parking for expectant mothers. Shortly after, I received a nice tweet back. I was impressed.
Below is a great example of someone monitoring and managing their brand via social media.