Katie Lance

Contributor

Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm. Katie specializes in social media strategy and content development and works with real estate and tech firms, helping to develop their social strategy on a corporate and executive level. Katie also works with clients in an advisory role - helping them navigate the nuances of the real estate industry. Katie is a media trained public speaker onstage and on camera, and is a frequent speaker and trainer at national conferences teaching the latest tools and strategies in social media, mobile and technology trends. Katie is also a frequent writer and contributor to Inman Next and The Huffington Post. Prior, Katie was the chief strategist and social media director for Inman News. Under Katie's leadership, Inman's social footprint increase more than 400%. In 2011, Katie launched Inman's ambassador program, which currently includes some of the industry's most socially active members. The Inman ambassador program now has a reach of well over 2M friends and followers. Katie co-founded Inman Next - the leading real estate industry blog. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.

Opinion

AI on the go: The new ChatGPT iOS app is finally here

OpenAI has unveiled its official iOS application for ChatGPT, the company's AI chatbot, allowing you to create content while you're out and about

May 23

This TikTok feature will help you reach even more potential clients

Rewarding quality content is always the aim of TikTok's algorithm. Now with a new feature in place to help users have more control over what they see, getting your quality content in front of your audience should be even easier

Mar 22

Debunked! 6 social media myths that can hinder your growth

To help you avoid mistakes that will hamper your growth and damage your online presence, here are the most common social media marketing myths and why they’re wrong

Mar 3

8 social media trends to watch for (and take advantage of) in 2023

By staying up-to-date on these trends and adapting their social media strategies accordingly, real estate professionals can position themselves for success in 2023 and beyond

Jan 13

No, you don't need to freak out over Facebook's new listings rule

Is it over for real estate agents to post their listings on Facebook? Here's what's going on

Jan 4

How to crush it on Instagram and Facebook in 2022

Want to find out how to boost your presence on two of the most powerful social media platforms? Social media guru Katie Lance shares her top tools and tips for Facebook and Instagram

Sep 4

3 ways to spice up your video content with this trending strategy

Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience's attention. If you're ready to dream up some "edutaining" video content, here are a few ideas to get you started

Aug 28

5 nifty (and thrifty) social media marketing ideas

If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.

Jul 29

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