Katie Lance, Author at Inman

Katie Lance

Contributor

Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm. Katie specializes in social media strategy and content development and works with real estate and tech firms, helping to develop their social strategy on a corporate and executive level. Katie also works with clients in an advisory role - helping them navigate the nuances of the real estate industry. Katie is a media trained public speaker onstage and on camera, and is a frequent speaker and trainer at national conferences teaching the latest tools and strategies in social media, mobile and technology trends. Katie is also a frequent writer and contributor to Inman Next and The Huffington Post. Prior, Katie was the chief strategist and social media director for Inman News. Under Katie's leadership, Inman's social footprint increase more than 400%. In 2011, Katie launched Inman's ambassador program, which currently includes some of the industry's most socially active members. The Inman ambassador program now has a reach of well over 2M friends and followers. Katie co-founded Inman Next - the leading real estate industry blog. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.

Katie's Stories

Opinion

Top 9 social media trends to watch in 2021

Squeeze the most out of your content, and maximize your social media presence with these tips

Dec 20

5 steps for creating an effective social media policy for 2021

By keeping the framework current, you’ll ensure that your social media efforts have an informative and engaging foundation from which to grow

Nov 21

How to map out your 2021 social media plan

Here's how to start putting the building blocks in place for a solid year of engagement

Oct 25

'The Color of Law:' Author Richard Rothstein on housing segregation

Katie Lance interviews the author of influential book 'The Color of Law' to discuss the history of public housing policy, its effect on the ongoing racial discrimination and what we can do now

Sep 22

Get more out of Instagram! 12 tips every agent should follow

You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform

Sep 19

How to jump-start your real estate YouTube channel

Consistent, relevant content is key to making the most out of your videos

Jul 19

What should agents post? 5 social media guidelines for 2020

A lot of agents are questioning what’s appropriate to post on social media amid the pandemic and the current protests on racial injustice. Here are a few guidelines on what to post (and what not to)

Jun 27

How to keep your social media healthy when you're quarantined

Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home

Mar 30

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