Katie Lance, Author at Inman

Katie Lance

Contributor

Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm. Katie specializes in social media strategy and content development and works with real estate and tech firms, helping to develop their social strategy on a corporate and executive level. Katie also works with clients in an advisory role - helping them navigate the nuances of the real estate industry. Katie is a media trained public speaker onstage and on camera, and is a frequent speaker and trainer at national conferences teaching the latest tools and strategies in social media, mobile and technology trends. Katie is also a frequent writer and contributor to Inman Next and The Huffington Post. Prior, Katie was the chief strategist and social media director for Inman News. Under Katie's leadership, Inman's social footprint increase more than 400%. In 2011, Katie launched Inman's ambassador program, which currently includes some of the industry's most socially active members. The Inman ambassador program now has a reach of well over 2M friends and followers. Katie co-founded Inman Next - the leading real estate industry blog. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.

Katie's Stories

Need to dust off your LinkedIn profile? 3 steps for making it pop

If you aren't on LinkedIn already or haven't updated your profile in a while, now's the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections

May 22

10 secret Instagram and Facebook features most agents miss

Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021

Apr 17

Joining Clubhouse? Get the lowdown on this buzzy app

By now, you've probably already heard of Clubhouse, the invite-only audio app that's taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started

Mar 20

How to make 2021 your best social media year ever

Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach

Feb 14

Revamping your social media? 5 absolute necessities for 2021

If you're in the throes of revamping your social media strategy and are wondering what to focus on, look no further. Here, social media expert Katie Lance gives her top social media tips for 2021

Jan 23

Opinion

Top 9 social media trends to watch in 2021

Squeeze the most out of your content, and maximize your social media presence with these tips

Dec 20

5 steps for creating an effective social media policy for 2021

By keeping the framework current, you’ll ensure that your social media efforts have an informative and engaging foundation from which to grow

Nov 21

How to map out your 2021 social media plan

Here's how to start putting the building blocks in place for a solid year of engagement

Oct 25