Katie Lance, Author at Inman

Katie Lance

Contributor

Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm. Katie specializes in social media strategy and content development and works with real estate and tech firms, helping to develop their social strategy on a corporate and executive level. Katie also works with clients in an advisory role - helping them navigate the nuances of the real estate industry. Katie is a media trained public speaker onstage and on camera, and is a frequent speaker and trainer at national conferences teaching the latest tools and strategies in social media, mobile and technology trends. Katie is also a frequent writer and contributor to Inman Next and The Huffington Post. Prior, Katie was the chief strategist and social media director for Inman News. Under Katie's leadership, Inman's social footprint increase more than 400%. In 2011, Katie launched Inman's ambassador program, which currently includes some of the industry's most socially active members. The Inman ambassador program now has a reach of well over 2M friends and followers. Katie co-founded Inman Next - the leading real estate industry blog. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.

Katie's Stories

How to keep your social media healthy when you're quarantined

Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home

Mar 30

30+ free hacks for Instagram and Facebook

At the end of the day, people do business with people they know, like, trust and relate to

Sep 3

5 ways to show love this Valentine’s Day

Buyers, sellers, office staff, other agents — pamper the people who mean the most to you

Feb 13

5 pro tips for using Instagram and Facebook stories in real estate

Katie Lance shares advice on how to connect with potential clients using these social media vehicles to build the know, like and trust factor before you even meet in person

Sep 7

What happened when I Connected: Katie's top takeaways

Social media expert veteran Katie Lance shares her favorite takeaways from Inman Connect New York

Feb 5

What the Facebook news feed change means for real estate pros

Make 2018 the year you authentically create great social media content that builds relationships

Jan 15

10 tips for agents ready to jump into Facebook Live with both feet

How real estate pros can use streaming to drive business

Oct 18

4 little things that make a big difference with Facebook

If you can get these tips down, you'll see an abundant return