Industry News

3 Reboot realities: ad strategies, iPads and REOs

Real estate agents get tech, market updates

LOS ANGELES -- Smart timing, short titles and intentional misspellings can boost page views for online ads; 48 percent of home sales in the Los Angeles area in the first quarter of 2010 were bank-owned properties; and the Apple iPad could be revolutionary for the real estate industry. Those were among the highlights for real estate marketing, market conditions and technology during the latest of the Inman News Agent Reboot conferences, held Thursday at University of California, Los Angeles. The one-day Los Angeles conference was the second in a series of 12 Agent Reboot conferences scheduled across the U.S., concluding Oct. 27, 2010, in Washington, D.C. The tips to boost online ad performance came from David Vivero, CEO of RentJuice, which recently analyzed some 700,000 real estate rental classified ads in six cities. The analysis found that while most ads were posted in the afternoon, ads posted at 7:30 a.m. or 8 p.m. attracted more attention. Ads that used variations of...

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