Whether it’s an ad for a new listing, a blog post, or a description on your website, the headline you select can make or break the success of your efforts.

What are the secrets to writing a great real estate headline? We’re currently in the midst of planning a new website, blog and marketing campaign for my husband’s new e-book. We were considering whether to hire a professional copywriter to write the text for the website.

When I discovered that entry-level prices for professional copywriting quickly runs into the thousands, it seemed smart to see if I could figure out a way to do at least part of this myself.

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