BrokerageIndustry News

A call for standardized sales training

Commentary: You say 'Real-a-tor,' I say 'Real-tor'
Published on Sep 15, 2010

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by CareyBot

The vast majority of agents entering real estate have little or no sales training.

I understand, very clearly, that most real estate agents work on straight commission. No draw. No salary. No benefits. No unemployment checks. No closing. No income.

But no standardized sales training? I don't get it.

Real estate sales as a sales career offers no standardized sales training, yet most of the agents coming into the business have no real sales experience of any kind and have never had to prospect for a living.