Industry NewsTechnology

Real estate’s future: White-picket geo-fences?

These boundaries are designed to draw people in

If you've used Foursquare and ever seen a "Nearby Tip," then you've experienced geo-fencing.

A geo-fence is like an outline of a specific location or area that, when you are inside, allows additional messages or information to be brought to your attention. Pretty straightforward: If it isn't "nearby" then don't show it.

More advanced uses for geo-fences in location services are coming. These new features are being driven by advances in data services, software interfaces and mobile hardware.

If you're new to the idea of geo-fencing, check out some previous articles on Inman to check out: "Geo-fencing and mobile marketing," and "