ZipRealty names new CEO

'Lanny' Baker to succeed company veteran Pat Lashinsky

Pioneering technology-based brokerage ZipRealty Inc. will have a new CEO and president effective Oct. 2, with longtime executive J. Patrick Lashinsky relinquishing the position to Chief Financial Officer Charles C. "Lanny" Baker.

Baker, 43, came to ZipRealty in 2008. His previous experience includes stints as Monster Worldwide Inc.’s chief financial officer, and management positions in the equity research department at Smith Barney, where he covered the Internet, e-commerce, radio and television broadcasting industries.

Lashinsky began his 10 1/2-year career with ZipRealty six months after the company was founded in 1999 by two University of California, Berkeley, business school graduates. He said he has no immediate plans and will "play it by ear" in evaluating future job opportunities.