Industry NewsNews Brief

Real estate and TV: Life vs. art?

From Future of Real Estate Marketing

Don't miss Hacker Connect SF
Take a deep real estate technology dive, Aug 7, 2017

By HOLLY SCHWARTZ Editor's note: Holly Schwartz is the marketing director for Torelli Realty, a boutique real estate company in Orange County, Calif. Once upon a time (earlier this year) I was a producer for HGTV, most recently serving as one of the directors of "House Hunters." Some of you may be familiar with that program. One of the things I think is so telling is that in the time the show has been on the air (over 10 years) you can see the relationship between life and art. Many of the "House Hunters" reruns that air portray the homebuying process as one where the buyers depend entirely upon the real estate agent. They trust the agent to find listings for them from the "MLS" and look forward to the printouts that the agent provides.The process of house hunting used to be very dependent upon what the agent could deliver. (See the video at the end for a little more insight on technology on real estate TV shows and i...