BrokerageIndustry News

Why hyperlocal marketing works

Don't be everything to everybody
Published on Nov 3, 2010

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One of the hottest trends for 2011 is hyperlocal marketing, or serving a very narrow market segment. Will this hot trend work in your area.

When I'm out on the speaking circuit, I regularly talk about hyperlocal marketing at my seminars. It's amazing how many agents don't believe it will work in their market. Some of their excuses:

  • "Manhattan is different -- what works somewhere else won't work here."
  • "Our town is too small -- what works in the big city won't work here."
  • "If you want to succeed in our market, you have to be willing to work with people of all types and price ranges."