BrokerageIndustry News

Agent sends staff on poetry course to boost sales

From Global Edge
Published on Nov 18, 2010

Editor's note: This item is republished with permission from Global Edge Marketing Ltd. View original post. Shall I compare thee (properties) to a summer's day? A real estate agency in Brighton, in the south of England, has sent his staff on a creative writing course that included poetry and haiku (Japanese-style 17-syllable verses) in an effort to boost sales. Before and after A two-bedroom seafront flat listed at about ($786,000 in U.S. dollars), was originally described as "spacious, high quality, and within short walking distance of local shops." After taking on the poetry techniques, the description was transformed into: "The first thing you see is the sea meeting the sky; like old comrades they share a warm embrace. Coats of armor; the cornice lines up. Without feeling lonely, the room has an echo. Ornate surroundings, the fire begs a match." Manager David Beacon, 26, told the Daily Telegraph he believes poetic marketing will h...

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