Editor's note: This is the final segment in a three-part series. If you have trouble finding relevant real estate content for your website, a possible solution is to do a little more of what you already do. You already look at property, show property and travel around in the neighborhoods you work. You already answer questions that people have about real estate-related topics. Instead of letting those efforts be beneficial for one client, it’s time to document the activity so others can find value in it. In a previous column I presented the option that takes the least amount of your time on a regular basis (though takes some time up front): Hire it out. Last week I wrote about curation, a technique that takes advantage of the fact that you probably already read and research a lot about your local real estate market. Four ways to document what you’re already doing There are a lot of different ways you can document what you're already doing. But I’m going to cover four o...
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