Industry NewsTechnology

Know the rules of real estate advertising

Realtor Notebook
Published on Mar 3, 2011

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by CareyBot

There is some grumbling in Minnesota in the real estate industry over how our state Department of Commerce has decided to regulate our use of social media. I have to admit I am not thrilled with some of the rules.

It has always been a rule that we disclose that we are licensees in any kind of advertising, and we are required to display the name of our brokerage prominently in that advertising.

If I put an advertisement in a newspaper, I am required to include the name of my brokerage in that advertisement and to identify myself as a Realtor. The very same rules apply to Internet-based advertising, and that includes agent blogs and

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