Industry NewsTechnology

Rental interest drives real estate search traffic

Hitwise: Traffic from social media sites jumps 61% year-over-year
Published on Mar 25, 2011

Visits to real estate websites have jumped 27 percent in the past year, with much of that increase driven by consumer interest in rentals, according to a webinar by Web metrics firm Experian Hitwise. "Folks are looking for rental properties quite a bit. (There is) not as much activity, unfortunately, around houses for sale," said Heather Dougherty, research director at Hitwise. Hitwise reported a 27 percent rise in traffic to real estate-related websites in February, to a 0.48 percent market share among all websites tracked -- the highest level since the first half of 2009.Searches including the phrase "houses for rent" have been surpassing searches of "houses for sale" for about a year, Dougherty said. Visits to sites that specialize in home and apartment rentals climbed 33 percent last month compared to February 2010. Of all real estate-related websites, traffic to FrontDoor Real Estate jumped the most year-over-year in February, from 0.38 percent marke...

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