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Real estate’s tech evolution: social, mobile, miniature

Q-and-A with John Heithaus of MRIS

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John L. Heithaus, chief marketing officer for Metropolitan Regional Information Systems (MRIS), the largest multiple listing service in the nation, with about 46,200 active subscribers, 15 years ago participated in the first-ever Inman News Real Estate Connect conference in San Francisco while working for Coldwell Banker Relocation Services. At the time of the first Real Estate Connect event, Heithaus recalled, he was working to digitize some real estate transaction processes to expedite the sales process for relocation-related properties as a vice president of real estate services for Coldwell Banker Relocation Services. Heithaus has also served in executive positions with SentriLock, Prudential Real Estate, Realogy, Monster.com, Virtual Relocation.com, and the Employee Relocation Council. He participated in a Q-and-A with Inman News about the past 15 years of real estate technology and innovation, and what lies ahead. 1. What was most memorable to you about your participat...