BrokerageIndustry News

Franchise co. leader says ‘extreme service’ is key for real estate agents

Real Estate Executive Profile: Sherry Chris
Published on May 23, 2011

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by CareyBot

During a visit to Northern California in April, Better Homes and Gardens Real Estate LLC President and CEO Sherry Chris spent a day shadowing a Sonoma-area real estate agent and visiting open houses.

She was particularly impressed by one open house in which the listing agent had set up a cappuccino bar for visitors.

"It encouraged agents to stay around and talk a bit," she said, adding that such details can be key for a relationship-based business.

"Providing that extreme service -- going above and beyond -- needs to happen at the industry level and the agent-to-agent level," said Chris, who has built up the Better Homes and Gardens Real Estate franchise network to about 200 offices and 7,000 sales associates, with operations in