Better Homes and Gardens gets real estate makeover

Screenshot from BHGRealEstate.com

Sherry Chris, president and CEO for Better Homes and Gardens Real Estate -- the newly launched Realogy franchise brand -- was in an airport when she saw the Twitter message.

"I thought, 'This has to be an industry first.' " It was a query from a broker who wanted to learn more about the upstart franchise network. "We've picked up two franchising leads from Twitter," said Chris. Twitter allows people to communicate via text messages that are posted online, and to follow others' Twitter posts.

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